The Saudi Public Investment Fund (PIF) announced the launch of “Kayanee” company, a unique lifestyle integrated concept designed to inspire and enhance a healthy lifestyle for women in Saudi Arabia.
The company will focus on the health and lifestyle of future generations through six main services, including physical fitness, apparel, personal and therapeutic care, nutrition and diagnostics, healthy eating and learning, SPA reported.
Raid Ismail, the Head of MENA Direct Investments at PIF, stated that “Kayanee” aims to create numerous investment opportunities in the fitness and wellness sector in the KSA, which is currently valued at over SAR 16 billion. The company will collaborate with the private sector to offer integrated services that contribute to empowering this sector and creating a healthier and more vibrant community.
Source: Bahrain News Agency