DOHA, Qatar Duty Free (QDF) is delighted to announce the opening of 'Believe in your Luck', Guerlain's first Mon Guerlain Eau de Toilette podium in the Middle East. The installation will include products from the new Mon Guerlain fragrance collection, as well as a station dedicated to the iconic Rouge G customisable lipstick collection.
On the dedicated Rouge G station, passengers will be able to select one of 30 available shades of Rouge G lipstick and match it with their choice of case available from a selection of various prints and colours to create their own custom-made lipstick. At the Eau de Toilette area, customers will be able to directly interact with the brand, testing their luck for a chance to either win a gift or a sample. In addition, customers will be able to discover the raw materials of the Mon Guerlain Eau de Toilette perfume in vials, to better understand its unique composition.
Qatar Duty Free Vice President Operations, Mr. Thabet Musleh, said: We are delighted to partner with Guerlain to launch this exclusive installation at Hamad International Airport. With its most popular collections and engaging display, the podium fits perfectly with Qatar Duty Free's vision of creating interactive experiences for passengers shopping at Qatar Duty Free to enjoy.
As a world class duty free retailer, we constantly strive to deliver excellence on the ground and in the skies, ensuring that we fulfill our promise to our customers to provide them with an experience worth travelling for.
Guerlain Travel Retail Middle East & India Director, Jenny Dumoulin, said: We are pleased to introduce passengers shopping at Qatar Duty Free to the world of Guerlain. 'Believe In Your Luck' is the first Mon Guerlain Eau de Toilette duty free podium in the Middle East featuring two of our best-performing perfumes and cosmetics lines, the Mon Guerlain and Rouge G. This podium at Qatar Duty Free is a great opportunity for us to gain access to a diverse market looking to explore new scents and experience tailor-made products.
Inspired by Angelina Jolie, Mon Guerlain is a tribute to today's femininity: strong, free and sensual. Expressing three facets of femininity, Mon Guerlain Eau de Parfum, Parfum Florale, and the newly-launched Eau de Toilette will be available for purchase at the Guerlain podium. The Rouge G collection is one of the Guerlain favourites at Qatar Duty Free, selling more than 1,500 pieces at QDF since the beginning of 2018. The podium will include a make-up area where customers can try out the variety of Rouge G shades for themselves before they make their purchase.
QDF boasts more than 90 elegant boutiques and luxury, high-end stores, as well as more than 30 restaurants and cafes covering an area of 40,000 square metres at HIA, providing travellers with a world-class shopping experience under one roof. Luxury brands also available at the five-star airport include Tiffany & Co., Gucci, Bulgari, HermAs, Burberry, Moncler, Rolex and Harrods. In addition, the award-winning duty free retailer regularly showcases podiums and pop-up stores including the Maison Christian Dior boutique, a TUMI Pop-up store, the L'Oreal Grand Hotel Podium and the Prada Voyage Podium.
Qatar Duty Free was recently awarded 'Airport Retailer of the Year' at the 2018 DFNI Global Awards. In addition, in April, the leading airport retailer was recognised at the PAX International Readership Awards, when Qatar Airways won 'Best In-Flight Duty Free Program' for the Middle East and Africa and was acknowledged as an industry leader for its outstanding in-flight duty free service, which is operated by Qatar Duty Free.
HIA the home of QDF, has already met a number of significant milestones in 2018, including being ranked fifth 'Best Airport in the World' and fourth 'Best Airport for Shopping' and fifth 'Best Airport for Dining' at the Skytrax World Airport Awards 2018. HIA is the only airport in the Middle East to be ranked in the world's top 10 airports of 2018. At the annual awards ceremony, HIA also took home the title of 'Best Airport in the Middle East' for the fourth year in a row, and 'Best Staff Service in the Middle East' for the third year in a row.
For almost two centuries, Guerlain has been in love with everything that beauty encompasses. Thrilled at the idea of an ingenious new pencil stroke. Delighted at each step of creative daring. Les Absolus d'Orient, Mon Guerlain, Rouge G, Terracotta, Meteorites, Orchidee Imperiale and Abeille Royale are all testaments to that.
Source: Qatar Airways