HE Sheikh Abdullah bin Nasser bin Khalifa Al Thani, National Tourism Council Chairman of the borad, launched Qatar's first globally-coordinated promotion campaign for the State of Qatar as a leading tourist destination, at the Sheraton Hotel in the presence of diplomats, and representatives from the tourism sector, dignitaries and guests.
The global campaign aims at positioning the country as an attractive destination, and pioneering destination in providing tourism experiences characterized by originality in essence, privacy in design, care and celebrating the cultural heritage of the country.
The campaign, Qatar: Qurated for you, focuses on providing unique and bespoke experiences for various types of visitors, the campaign will be launched in current markets, as well as in future priority markets.
The new governance structure governance model and the global promotion campaign are critical components of the sector's newest strategy launched in 2017 (The Next Chapter of the National Tourism Sector Strategy).
These foundational developments are further complemented by the country's revised visitor visa policies which have earned it the ranking of most open country in the Middle East and the 8th most open in the world, according to UNWTO's recently updated visa openness rankings.
Source: Government of Qatar