Nearly Half of Arabs Watch American Films, Yet Most Want More Regional Content: Survey

Doha, April 16 (QNA) -According to findings by a massive pan-Arab
study released here on Wednesday day has showcased that high
region-wide concern about cultural preservation and support for media
regulation, but also a general embrace of international content.
The survey by Northwestern University in Qatar in partnership
with Doha Film Institute and issued here today revealed that 65% of
residents in six Arab countries want more content portraying their
own culture and history, while an equal number (66%) say people
benefit from watching content from different parts of the world. Over
70% region-wide want greater regulation of romantic and violent
content.

The “Entertainment Media Use in the Middle East” survey
represents 6,035 face-to-face interviews in nationally representative
samples of Qatar, Saudi Arabia, Lebanon, Egypt, Tunisia and the
United Arab Emirates.

Findings from the survey of both media use and cultural attitudes
call into question a common perception that modernity and cultural
preservation are at odds in the Arab world. While 79% of respondents
feel that more should be done to preserve cultural traditions, a
nearly similar percentage (70%) agree with the statement that more
should be done to integrate their respective cultures with modern
society.

“These apparently contradictory findings really are not, but
reflect how the Arab world is coping with globalization and still
grappling to preserve local culture,” said Everette E. Dennis, dean
and CEO of Northwestern University in Qatar.

“Understanding cultural attitudes around entertainment is as
important to industry leaders and policymakers as viewership and
other audience figures,” said Dennis. “This research provides a base
of knowledge for executives across all sectors, including
entertainment, sport, and children’s programming.”
A vast majority of adults believe entertainment content should be
more regulated for romantic content (69%) and violence (74%).
Sixty-eight percent believe films or other entertainment programs
should be banned altogether if they are found offensive. (MORE)

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