The fairs, which are the �HK Toys ‘&’ Games Fair’, the �HK International Licensing Show’, the �HK International Stationary Fair’ and the �HKTDC Baby Products Fair’, organized by the Hong Kong Trade Development Center (HKTDC) at the Hong Kong Convention ‘&’ Exhibition Centre, are considered to be some of the world’s largest specialized fairs.
The UAE’s participation in these events is part of a series of international participations organized and supported by the Ministry of Foreign Trade as a service to national companies from both the public and private sectors within the context of the ministry’s efforts and strategy to support national companies, uncover new markets around the world, promote the UAE trade sector, strengthen communication channels with the rest of the world and create partnership channels between national entities and their counterparts around the world.
The meeting centered on familiarizing the small and medium enterprises (SMEs) taking part in the mission with the plans and procedures that pertain to participating in the UAE country pavilion at the events, the communication channels with trade partners from other countries as well as the electronic and information services that will be offered at all four fairs.
The meeting also included a Q’&’A session for the representatives of companies and entities taking part about the presentation mechanism, concluding deals, exchanging information, previewing the products of other countries and other issues.
The director of the Ministry’s Trade Promotion Department, Mohammed Nasser Hamdan Al Za’abi, said that the meeting constitutes the final step for discussing preparations for participation and increasing the awareness of companies and institutions taking part regarding the best ways to ensure their effective participation, showcase national products and resolve all difficulties they might be facing.
He added that the Ministry aims at attracting national SMEs’ participation in international trade activities in line with the UAE Government’s strategy that supports the development of SMEs for their effective role in supporting the national economy and providing employment opportunities for nationals, stressing that there are immense opportunities for SMEs to export their products abroad through taking part in the expos that are organized by the Ministry.
On the other hand, Mr. Perry Fung, Regional Director of Middle East and Africa of the HKTDC, who will be accompanying the UAE delegation to Hong Kong, commended the strong level of cooperation between the UAE and Hong Kong, pointing out that the UAE is regarded as the Middle East and North African gateway while Hong Kong represents the business gateway of Asia and China, which he said provides Emirati businessmen and exporters with an opportunity to benefit from the many services offered by Hong Kong, such as administering foreign Chinese currency accounts, arbitration services, logistical services and developing trademarks to enable them to enter Asian markets, pointing out that the HKTDC is working in cooperation with the UAE Ministry of Foreign Trade on devising in 2013 a specialized joint promotion program for various sectors.
At the end of the meeting, the representatives of participating companies expressed their thanks to the Ministry of Foreign Trade for its efforts in organizing the mission and providing all sorts of support.
The HK Toys ‘&’ Games Fair is the largest toy event in Asia and second largest in the world with 1893 exhibitors from 43 countries in the 2012 edition.
Trade data has revealed a huge increase of 75 percent in the volume of trade between the UAE and Hong Kong between 2011 – 2012, reaching over USD 1.99 billion during the first half of 2012.