FAUVE is a new social-media consulting agency for brands actives in emerging markets (Africa/Middle-East).
Jan. 9, 2014 / PRNewswire — Today, social networks, particularly Facebook, are inescapable media in emerging countries. The democratization of smartphones and 3G has led to a meteoric development of audience. Thus, some African countries have their number of Facebook users grow by more than 1000% per year* with an engagement of people towards brands much stronger than in the West.
Brands are not, today, structured to respond to these new needs: International teams lack of local relays and local teams are poorly formed. Existing agencies, including the major networks, doesn’t have the capacity to intervene in these markets.
Who are we?
It is by starting this observation that Adrien Cusinberche (ex-Publicis, ex-You to You) and Guillaume Aoust (public affairs consultants and international environments expert) decided to create FAUVE, a consulting agency dedicated to help brands in these new markets.
Based on a network of local consultants and a multicultural team, FAUVE provides to the brand’s “International” business-unit, pragmatic, efficient and respectful communication solutions. FAUVE is, for the moment, presents in West Africa, North Africa, the Middle East and Madagascar.
In parallel and to better serve its institutional clients, FAUVE has developed Lynx: the first solution of social media analysis in large scale (big-datas).
Lynx allows to captures all the discussions and expressed opinions on the Internet at the national level (connected local population) and international (including the diaspora). Lynx analyzes the contents published on the major social networks, blogs and forums based on 100% public information, accessible legally.
Lynx is a governance tool developed to support governments and large corporations in their social media proficiency
* For example: the Democratic Republic of Congo: http://netinfluencers.com/facebook-en-rd-congo/