Fragrance Du Bois Brings Xerjoff to Southeast Asia for the First Time

SINGAPORE, March 9, 2015 / PRNewswire — At its flagship boutique in Singapore’s Fullerton Hotel, Fragrance Du Bois announced the first time arrival in Southeast Asia of the luxurious Italian perfume brand, Xerjoff.

Fragrance%20Du%20Bois Fragrance Du Bois Brings Xerjoff to Southeast Asia for the First Time

Fragrance Du Bois Flagship Boutique at The Fullerton Hotel, Singapore.

Photo – http://photos.prnewswire.com/prnh/20150309/180301
Photo – http://photos.prnewswire.com/prnh/20150309/180302
Photo – http://photos.prnewswire.com/prnh/20150309/180303

Founded in 2004, the Turin-based perfume house – renowned for its enchanting fragrances, encased in exquisite flacons – is delighted to be expanding its worldwide presence.

“We are thrilled to be in Singapore to showcase our finest and exclusive perfumes under Fragrance Du Bois,” said Sergio Momo, Xerjoff’s Founder and Creative Director. “I believe Fragrance Du Bois shares important principles with Xerjoff in the universe of artistic perfumery. It is extremely important for Xerjoff to be represented by dedicated partners who can introduce and support the philosophy of our brand. Additionally,” he concluded, “Singapore is one of the trendiest fashion capitals in the world, and we believe this will be a gateway for many opportunities in the region.”

Dedicated%20entirely%20to%20traditional Fragrance Du Bois Brings Xerjoff to Southeast Asia for the First Time

Dedicated entirely to traditional Arab perfume making, Xerjoff’s Oud Stars is a prestigious collection of six perfumes created from pure Oud distillation.

“It brings us great pleasure to be the first (and only) fragrance house in Southeast Asia, to host and partner with the world acclaimed Xerjoff,” said Nicola Parker, Brand Director of Fragrance Du Bois. “Singapore is only the first stop. Xerjoff will be available in all our flagship boutiques, outlets and fragrance lounges around the word in the coming weeks. We pride ourselves in giving all our customers a luxury experience in fragrance, each and every time they walk into our boutiques or lounges. This partnership with Xerjoff,” Parker concluded, “will further enhance that experience. We offer nothing but the best in the market in order to make sure that our customers’ personal preferences and expectations are met.”

At the heart of the Xerjoff brand and all of its creations, is a combination of traditional perfumery (dating back hundreds of years), and modern, handcrafted bottles. Sergio Momo’s inspiration is derived from his Italian roots, and his dedication to a time-honoured craft has led to the formulation of some of the most memorable and original fragrances currently on the market. Momo’s empathy and understanding of the natural world has also played a part in the overall aesthetic, with a combination of precious and semi-precious hand cut stones, quartz, Murano glass, wood, brass, bronze, gold and leather, taking roles in the succession of masterpieces.

Also lending some weight to the rare and precious works of art that capture these unforgettable fragrances, are the many years of research and development in the art of perfumery, alongside the collaborations with renowned Italian artists. International and Italian ‘Noses’, painters and sculptors – along with jewellery designers, glassblowers, diamond cutters and wood engravers – work together to distil, blend and package the precious essences created in Grasse (South of France), Spain and Italy.

Collection%20is%20focused Fragrance Du Bois Brings Xerjoff to Southeast Asia for the First Time

Xerjoff Casamorati Collection is focused on resurrecting the craftsmanship and old world style of La Fabbrica Di Profumi C. Casamorati, a 19th century haute perfumerie established in Bologne.

Xerjoff’s collection – redolent of history and tradition, and inspired by elements and events as diverse as Siberian meteorite showers and the ancient Arabian art of perfumery – is sure to contain a perfume that will excite and stimulate the senses of even the most jaded fragrance aficionado.

Working along parallel lines with Fragrance Du Bois, Xerjoff has dedicated two superb collections to the mystical and enigmatic Oud oil – both presented in beautifully crafted crystal bottles. Sourced from Laos, Indonesia, Thailand, India and Cambodia, the Oud-inspired creations are capturing the imaginations of fragrance enthusiasts worldwide.

A selection of Xerjoff’s luxury fragrances will be available at the Fragrance Du Bois flagship boutique in Singapore from today.  They will also be available in Du Bois’ second flagship boutique in Kuala Lumpur, Malaysia, within a matter of weeks.

Xerjoff in Southeast Asia is exclusively brought to you by Fragrance Du Bois, and prices start from SGD 225.

Xerjoff is one of several new eminent brands that will be available at Fragrance Du Bois over the next few months. For more updates please go to www.facebook.com/fragrancedubois

Notes to Editors:

For further information, please contact:

Samantha Tham
Marketing Executive
Email: samantha.tham@fragrancedubois.com
Mobile: +65-9144-0933
Office: +65-6299-4998

Adrian Heng
Group Marketing Director
Email: adrian.heng@fragrancedubois.com
Mobile: +65-9750-7440
Office: +65-6299-1778

Rosy Ursillo
Email:
ursillo@xerjoff.com
Mobile: +39-3663545792
Office: +39-011-31-67-023 / +39-011-197-032-46

About Fragrance Du Bois

Fragrance Du Bois is a niche luxury perfume house working closely with sustainable plantations in Asia, bringing exciting new 100% organic Oud oil based fragrances to exclusive markets worldwide. Sustainably sourcing the finest raw materials across the globe, working with French perfumers to create a full range of products, and also providing bespoke fragrance services, Fragrance Du Bois is personal luxury with a conscience. With exclusive fragrance lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois creates only the finest experience in bespoke perfumery.

Fragrance Du Bois is known as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.

About Xerjoff

XERJOFF is a Turin based Perfume House fully dedicated to luxury fragrance.

XERJOFF is a journey to the most precious realm in the world of luxury fragrances; the place where the magical affinity between the wonders of nature and exquisite Italian craftsmanship is celebrated.

Through years of development, XERJOFF has gained strong alliances with many renowned Italian artists who collaborate closely to create the rare and precious art pieces. International and Italian noses, painters and sculptors, jewellery designers and glassblowers, diamond cutters and wood engravers work in harmony to create the precious scents created in Grasse (South of France), Spain and Italy. The result is a series of unique creations of limited edition availability reserved for only the truest of connoisseurs.

About Asia Plantation Capital

Quick facts:

  • US$ 600 million – combined value of assets owned and under management
  • US$ 53.5 million – turnover in the last financial year
  • US$ 100 million – turnover forecast for current financial year
  • 2,000,000 – Aquilaria trees today, on Agarwood plantations.

Asia Plantation Capital (APC) is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies. Its focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which it operates. Working closely with, and supporting local communities, is an underlying core principle of the APC business, providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia. Established officially in 2008 (although operating privately since 2002) the group now has plantation and agricultural projects on four continents, with operational projects at various stages in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe.

Promoting the use of sustainable and certified wood is the best way of preventing deforestation, protecting biodiversity, and combatting poverty in the tropical rainforest regions. For the yachting sector (a major user of teak) which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used.

 

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