Scheduled to run from January 3 to February 3, 2013, the month-long festival will showcase the spirit of the city and what it has to offer Organised under the theme “Dubai at its Best”, by the Dubai Events and Promotions Establishment, the festival is considered a shopper’s paradise as the shoppers can avail the best deals on several products .
Also various international celebrities, designers and artists are expected to be part of this biggest shopping bonanza.
Besides painting Dubai in a festive mood with a unique blend of shopping, prizes, promotions and entertainment, the theme is fashioned to highlight the emirate as the world’s foremost destination where one can lounge around and enjoy fabulous hospitality.
Apart from entertainment programs this festival also plays a pivotal part in the development of tourism in Dubai. It also boosts the economic condition of the country. Large number of tourists has been increasing every year, and it has been successfully providing a platform for international talents to exhibit their skills.