DUBAI: Crystal Lagoons Corp. the patented technology developer of giant crystalline lagoons, returns to Cityscape Global this October, as the company’s Middle East ‘&’ North Africa business continues to expand.
With major projects in five countries and over 40 locations around the region, Crystal Lagoons will be showcasing under-development initiatives in Jordan, Turkey and the UAE, as well as revealing its latest project, a second saltwater lagoon in the popular tourist resort of Sharm El Sheikh.
“Our second Sharm El Sheikh project will be the centerpiece of a new $600m luxury resort being developed by leading Egyptian tourism company Radamis for Hotels ‘&’ Touristic Resorts. Aimed at the high-end traveler, the resort covers 75 hectares with 2,500-rooms across three separate hotels and 2.7 hectare lagoon offering an unlimited selection of water sports”, said Kevin P. Morgan, the newly appointed CEO of Crystal Lagoons Corp.
The Radamis’ Sharm El Sheikh resort is Crystal Lagoons’ latest Egypt project with the company already licensing its technology in what will be the world’s largest manmade lagoon as part of the Citystars Sharm El Sheikh resort. This 12-hectare ‘mega lagoon’ will surpass the current Guinness Book of World Records holder, Chile’s San Alfonso del Mar resort, Crystal Lagoons’ first project.
Part of a mixed-use project developed in partnership with Egypt’s Golden Pyramid Group, Citystars Sharm El Sheikh will feature a series of 10 saltwater lagoons, covering a combined area of 100 hectares and including the world’s largest lagoon, to create a unique desert oasis and new tourism landmark for the region.
The development, which is currently under construction and expected to open before the end of the year, will offer 1.2 million square metres of residential units, hotels, golf courses, marinas, a museum and a commercial centre.
“The Middle East and North Africa represents huge opportunity for Crystal Lagoons as investment in tourism infrastructure continues to grow. The UNWTO has forecast a respectable 3-4% growth for the region this year and our portfolio of projects continues to attract attention from flagship tourism destinations across the Middle East,” remarked Morgan.
“Our uniquely innovative concept is backed by patented technology and offers a strong competitive advantage that we believe will be the catalyst to revolutionize the leisure experience in the real estate and tourism markets,” he added.
Crystal Lagoons’ portfolio also includes The Dead Sea Lagoon in Jordan, a project in partnership with leading Jordanian real estate developer Sama Jordan. Located 31 kilometers from Amman, the $160m project includes 1,000 guestrooms and a three-hectare crystalline lagoon bordered by private white sand beaches.
The only global company with the technological capability to make the development of giant controlled manmade bodies of water economically viable, Crystal Lagoons is positioning itself as offering a unique product differentiator to high profile tourism projects around the world.
“Our technology makes it possible for people to enjoy a taste of beach life in previously unimaginable places such as the desert or in the heart of major cities; and this has the potential to create new tourism hotspots and bring the leisure lifestyle directly to the market,” remarked Morgan.
Designed to be self-cleaning, the lagoons only require topping up in response to evaporation and use up to 100 times less chemicals than traditional pool systems, and only two per cent of the energy required by conventional filtering technologies.
The largest real estate event in the Middle East, Cityscape Global 2012 takes place from 2-4 October at the Dubai International Convention and Exhibition Centre.